1.Hello, Im glad you can see my letter in spite of your busy schedule. Attached is the first draft of the paper please give your guidance, and look forward to receivingyour application opinions as soon as possible.
2.Dear Professor
Hello, in recent days,with your help and quidancemy homework has been preliminarilycompleted. Now I will submit my paper to you. I hope you can put forward some modifications and guidance to see which aspects need to be improved.(The cover will be added later to see if there is any reguirement )
We look forward to your reply.
8. Thank you very much for your guidance.At present,it has been modified according to the contents of your guidance.Can i submit it next
4.At present. I have participated in the review of ZOOM meeting last weekand revised the draft operation according to your review opinions. I hope you can apply for the draft attachment to see what needs to be improved.
5.Ihave finished the draft of the paper (homework)butI feel that there are many shortcominas. Please guide me whether the framework,format and cover font of the paper need to be improved. If you have any questions, please reply to me by email and look forward to your reply
6.Hello, my thesis(homework)has been adjusted.I hope you can take time to consult it. hope you can put forward valuable opinions for me to improve well.Iam not very qrateful
7.The content has been adjusted according to the guidance requirements. Please check the ccplication,
8. 1om very sorry that the homework requirements have not been met.Iwill try my best to modify and comelete the homework
9. Is there a fixed requirement for the cover and content format If so please send me a template to thank you
10.The draft of my poper (cssignment)has been completedPlecse review and guide it
11. I have received your reviewcomments,andI will modify them according to the reviewopinions.Chapter10
1. The factors to be considered in determining the promation combination cre
Advertising
Sales Promotion
Personal Privacy Alligator
Public Relations
2.Online promotion has the advantage of low costthe effect of online promotion is more accurate,online promotion is not limited by regions, and online promotion saves us more time, but now many enterprises will adopt online activity promotion,and the competition of online promotion is fierce.However,offline
promotion will be limited by regions,and the time and cost will be relatively large, but it can directly contact with target customers, and the crowd positioning is more accurate.It can also enable customers to have a more comprehensive understanding of the advantages of productsand services,and offline promotion users can directly contact physical objectswhichcan enhance users trust in goods.
3. Marketing combination,also known as marketing combination,is that enterprises combine various
marketing strategies and means into a systematic overall strategyso as to achieve the best implementation effect of the strateaywhich is more conducive to achieving the strateqic objectives of marketing
Although there are many ways to develop marketing portfolio,one thing is certain,that is, promotion is a very important content in marketing portfolio, and as far as trends are concerned,promotion plays an increasinaly important role in marketing portfolio
Promotion does not exist in isolation. It must be closely combined with other marketing strateaies and
means to truly realize its own value. That is to say, the role of promotion can only be fully manifested in the marketingcombinationTherefore.when carrvingout promotion planning
Must not leave the overall thinking of the marketing mix. Chapter 11
1. Product conception,product structure desigprocess design and market introduction
2.Whether an enterprise can continuously carry out product innovation and develop new products suitable for market demand has become an important issue that determines whether the enterprise can achieve sustained and stable development.Especially in the new economic era when science and technology
develop in change with each passing dayand the life cycle of products is greatly shortenedthe challenges faced by enterprise products are more severe. If the products are not updated in time, it may lead to the
demise of enterprises. In the competition of enterprises,the differentiation of cost and products has always been the core factorScientific and technoloaical innovation canreduce the cost of productsand a new
mode of production will also help enterprisesproduct differences.Marketina innovation can be an effective way to enhance customer value and gain and maintain competitive advantage
3. The product desian process needs to intearate the desian idea of product life cvcle.which is mainly to design and grasp the key points according to the product life cycleand then promote the development oft product design.
Product design can make products win a tiny space in the marke instead of being directly eliminated by the market and entering the end of the life cycleahead of schedule.
Product design can improve the life cycle length of products by controlling the process
4. Product design can make products gain market share and prolong the life cycle of products and services.At the same timeproduct desian can enhance the added value of productsChapter12
Inventory is the goods that are actually stored in the warehouse.Determining/controlling the inventory level within the loqistics system can balance the demand for product availability with the demand for minimizing inventory holding and processing costs.
Inventory is divided into the following sixtypes: periodic inventory,in-transit inventory safety inventory(or buffer inventory)investment inventory,seasonal inventory and idle inventory
5.(1)lmprove the flexibility of production plans.The fluctuation of external demand caused by flerce market competition is a normal phenomenon.Strengthening inventory management can reduce the pressure of prduction system and produce finished roducts as soon as possible.
(2)Meet changing needs. The customer may walk in from the street to buy a stereo,or he may be a mechanic who needs a toolbox or manufacturing process tools.These stocks are called expected stocks because they are held to meet the expected averaqe demand
13) Preventinn interferencen ocer torre the continuity nf rodctinnmonctring enterrries i nle ire inventnry as a hu ffer
(4)Prevent out-of-stock Keep safety stock to cover delivery delays.Safety stock here refers to the inventory held higher than the average demand according to the change of demand and delivery time
[5)Make full use of the discount advantage of economic arders.Big orders usually come with big discounts
(6)Shorten the orderina cycleThe production cvcle of products is directly proportional to the inventory of production system and inversely proportional to the output.Generally speaking,high inventory and long production cycle will increase the complexity and difficulty of production management, making it difficult for enterprises to guarantee the deliverv time of products. Good inventory management can not only shorten the production cycle of products. ensure the delivery time of products, but also imprave the flexibility of the production system and improve the service ability of users with diversified needs.
4.Every mistake in business strategy will eventually become inventory. Business strategy directly affects the mode of inventory management
5.Due to the popularity of COyID-19.enterorises enaaaed in supplchain cont resoond guickhe and international trode is disturber
Issues such as geopolitical regulation areaffecting
the normal conduct ofinternational tradeDeveloed countries are gradually reducing their participationin global trade.Chapter 13
1. business Minimize the risk of system faiure,contral the cost,ensure that the capacity meets the requirements, and provide support for the
Good capacity management can help eliminate somelast-minute temporary emergency procurementor excessive procurement. There are mainly the following aspects ofcapacity analysis
Capacity optimization Capacity prediction
3. Measure and test the effectiveness of capacity manaaement planning through resource indicators, service indicators and business indicators Chapter 14
1. Limit its product line to four cars,Tesla can manage material procurement and supply chain processes more effectively
Teslas manufacturing plants are significantly more flexible than many of its competitors. The company also makes several of its own components, which simplifies its supply chain.Therefore,Tesla can cope with unexpecteds supply chain challenges more effectively
Value of Aaile Supply Chain Tesla is one of the most powerful ogile and fleible suoply chains in the field of outomobile manufacturing
2. Under the qloballack of coresituationTesla is in come out smelling like a rose, a qlobal can company, with its strong supply chain management system. Its most obvious advantages:
Prafessional saftware research and development capabilities through research and cevelopment capabilities in the chip industry meet the challenges of chip supply chain. The key to a strong supply chain management system is early layout and vertica
management. lin supply chain management,the principle of iron fist is pursued.Suppliers can follaw themselves, and if they have a high degree of cooderation.they will be recruited outside if they cantthey will ao and build by themselves
3. Hiqhly vertical inteqration capabilityreduce dependence on suppliersand improve independent design capability so that the company can flexibly adjust parts Strengthen chip self-researchuseavailable chips to replace scarce chips by adjustingsoftware Chapter15
In order to win,all the outstanding talents in the world are striving to enrich themselves,and everyones level is getting higher and higher, but no matter how much theyprotect their livestheir relative positions seem to change little.
2.On the one handTesia lacks a certain technical foundationdoes not rely on OEM of traditiona manufacturers, and pursues self-production and sales,which makes it difficult for Tesla to have exquisite craftsmanship. On the other hand,Teslas lack of production management leads to congenital defects in quality control.
At present, the quality problems of ModelY continue,which does not rule out the desiqn problems of the whole vehicle,including the car body resonance problem in 2021. ACC is easy to touch by mistake,which leads to sudden acceleration of the vehicleand the connecting rod is separated. A large number of quality problems such as frequent stall occurred in 2022