1. Hello, I am very glad that you can read my letter in your busy schedule. Attached is the first draft of the paper for your guidance and I look forward to receiving your comments as soon as possible.
2. Dear Professor ,
Hello, in recent days, with your help and guidance, my homework has been preliminaries completed. Now I submit my paper to you. I hope you can put forward some modifications and guidance to see which aspects need to be improved. (The cover will be filled later to see if there is any requirement)
Looking forward to your reply.
3. Thank you very much for your guidance. The modification has been made according to your guidance.
4. At present, I have participated in the review of ZOOM meeting last week, and revised the homework draft according to your review opinions. I hope you can review the attached draft to see which aspects need to be improved.
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6. Hello, my paper (homework) has been adjusted, I hope you can find time to check it, I hope you can give me valuable advice to improve, I really appreciate it.
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8. I am very sorry for not meeting the requirements of the homework. I will try my best to revise and complete the homework.
9. Is there any fixed requirement for the cover and content format If so, please send me the template.
10. The draft of my thesis (assignment) has been completed. Please review and guide me.
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Chapter 10
1. Factors to be considered in determining the promotion mix include:
Advertising
Sales Promotion
Personal Selling
Publicity
Public Relations
2. Online promotion has the advantage of low cost, the effect of online promotion is more accurate, online promotion is not restricted by the region, online promotion saves more time for us, but now many enterprises will use online activity promotion, online promotion mode competition is fierce. The offline promotion will be limited by the region, and the time and cost will be relatively large, but it can directly contact with the target customers, the crowd positioning is more accurate. Can also let customers more comprehensive understanding of the advantages of products and services, offline promotion users can directly contact the physical object, can improve the users trust in the product.
3. Marketing mix, also known as marketing mix, is a systematic overall strategy that enterprises combine various marketing strategies and means to achieve the best strategy implementation effect, which is more conducive to the realization of marketing strategic objectives.
Although the marketing mix can evolve in many ways, one thing is certain: promotion is a very important part of the marketing mix, and in terms of trends, promotion is becoming more and more important in the marketing mix.
Promotion does not exist in isolation, it must be closely combined with other marketing strategies and means to truly realize their value. In other words, the role of promotion can only be fully expressed in the marketing mix. Therefore, when planning sales promotion, we must not leave the overall thinking of the marketing mix.
Chapter 11
Product conception, product structure design, process design, market introduction
Whether an enterprise can continuously carry out product innovation and develop new products suitable for market demand has become an important issue to determine whether the enterprise can achieve sustainable and stable development. Especially in the new economic era of rapid development of science and technology and greatly shortened product life cycle, enterprise products are facing more serious challenges, not timely update of products, it may lead to the demise of enterprises. In enterprise competition, cost and product differentiation have always been the core factors. Scientific and technological innovation can reduce the cost of products. Similarly, a new production mode will also help enterprises to make product differences. Marketing innovation is an effective way to enhance customer value and gain and maintain competitive advantage.
The process of product design needs to be integrated into the design idea of product life cycle, which is mainly based on the key design and grasp of the product life cycle, and then promote the development of product design.
Product design allows products to win a place in the market, rather than being directly eliminated by the market, early entry into the end of the life cycle.
Product design can improve the product life cycle length through process control.
Product design can make the product in the market share, prolong the product service life cycle. At the same time, product design can enhance the added value of products.
Chapter 12
Inventory is the goods actually stored in the warehouse. Determining/controlling inventory levels within the logistics system balances the need for product availability with the need to minimize inventory holding and handling costs.
There are six types of inventory: cyclical inventory, in-transit inventory, safety inventory (or buffer inventory), investment inventory, seasonal inventory, and idle inventory.
(1) Improve the flexibility of the production plan. The fluctuation of external demand caused by fierce market competition is a normal phenomenon. Strengthening inventory management can reduce the pressure on the production system and produce finished products as quickly as possible.
(2) To meet changing needs. A customer may walk in off the street and buy a stereo, or he may be a mechanic who needs a toolbox or tools for the manufacturing process. These stocks are called prospective stocks because they are held to meet expected average demand.
(3) Prevent interference. In order to ensure continuous production, manufacturing enterprises usually use inventory as a buffer.
(4) prevent out of stock. Hold safety stock to cover delivery delays. Safety stock here refers to inventory held above average demand in response to changes in demand and delivery times.
(5) Make full use of the discount advantage of economic orders. Large orders are usually at a substantial discount.
(6) Shorten the ordering cycle. The production cycle of a product is directly proportional to the inventory of the production system and inversely proportional to the output. Generally speaking, high inventory and long production cycle will increase the complexity and difficulty of production management, making it difficult for enterprises to ensure the delivery date of products. Good inventory management can not only shorten the production cycle of products, ensure the delivery time of products, but also improve the flexibility of the production system and improve the service ability of users diversified needs.
4. Every business strategy mistake will eventually become inventory. Business strategy directly affects the mode of inventory management.
5. Disruption of international trade due to the COVID-19 pandemic, which prevented businesses engaged in supply chains from responding quickly.
Geopolitical, regulatory and other issues are affecting the normal conduct of international trade
Developed countries are gradually reducing their participation in global trade.
Chapter 13
The system minimizes the risk of system failure, controls the cost, and ensures that the capacity meets the requirements to support services.
Good capacity management can help eliminate some of the last minute temporary emergency purchases of blind, or over-procurement. There are mainly the following aspects
Capacity analysis
Capacity optimization
Capacity forecast
This section describes how to measure and test the effectiveness of capacity management planning based on resource indicators, service indicators, and service indicators
Chapter 14
By limiting its product line to four vehicles, Tesla can more effectively manage material procurement and supply chain processes.
Teslas manufacturing facilities are significantly more flexible than many of its competitors. The company also produces several of its own components, which simplifies its supply chain. As a result, Tesla is able to respond more effectively to unexpected supply chain challenges.
Value of agile supply chain, Tesla is one of the strongest, most agile, and most resilient supply chains in automotive manufacturing.
In the global lack of core situation, Tesla with a strong supply chain management system, in the global car companies stand out. Its most obvious advantages:
Professional software research and development ability, through the research and development ability in the chip industry, to cope with the challenges of chip supply chain.
The key to a strong supply chain management system is advance layout and vertical management, and the principle of iron fist is pursued in supply chain management. If suppliers can follow their own path, they can adopt external suppliers with high cooperation degree, and if they cant, they can build by themselves.
Highly vertical integration capability to reduce dependence on suppliers and improve independent design capability to enable the company to adjust parts flexibly.
Strengthen chip self-research, and use available chips to replace scarce ones by adjusting software
Chapter 15
The best people in the world are working hard to improve themselves in order to win. The level is getting higher and higher, but no matter how hard they work, the relative position doesnt seem to change much.
On the one hand, Tesla lacks a certain technical foundation, does not rely on the OEM of traditional manufacturers, and pursues self-production and sales, which makes it difficult for it to have exquisite craftsmanship. On the other hand, Teslas lack of production management led to congenital defects in quality control.
At present, the quality problems of Model Y are still continuing, and it is not excluded that there are design problems of the whole vehicle, including the body resonance problem in 2021, the ACC is prone to miscontact, which leads to sudden acceleration of the vehicle, and the connecting rod detachment. There were a number of quality issues such as frequent stalling in 2022.